Joe & Co · 4-Week Challenge · With Coach Joe
Train &
Transform
4 weeks. 4×45-minute sessions a week. Strength, core and cardio built to make you work hard, get stronger and feel fitter — with Joe in your corner and a community behind you.
Includes full Joe & Co app access — thousands of workouts, nutrition & recipes, meditations and more.
What's inside
Everything you need to work hard — and see it pay off
Joe is back. His latest challenge blends targeted strength training with core and cardio work. It's going to be challenging — but that's exactly why you're here.
4× live classes a week
45-minute instructor-led sessions with Joe — strength, core and cardio, programmed to build week on week.
Home or gym, minimal kit
All you need is a mat, dumbbells and a band. Train in your lounge, garage or gym — every session works around you.
Community WhatsApp group
You've found your people. Check in daily, share wins and keep each other accountable for all 28 days.
Full Joe & Co app access
Thousands of on-demand workouts, nutrition and recipes, trackers and meditations — included for the challenge.
Challenge eBook
Weight selection, band guidance and how to scale every movement — so you always know exactly what to do.
Real, lasting fitness
Whether you're new to training, returning after a break, or need routine and accountability — this program delivers.
The 4-week build
Each week builds on the last
Progressive programming means you don't just sweat — you get measurably stronger from week one to week four.
Foundation
Lock in form, find your weights and set your baseline. Strength fundamentals + steady cardio.
Build
Load goes up. Compound strength work with core circuits that start to test you.
Push
The hardest week. Heavier lifts, faster conditioning — this is where the transformation happens.
Prove it
Put it all together. Retest your week-one benchmarks and see exactly how far you've come.
Try before you join
Give a Joe session a go — free
Not sure what a Train & Transform workout feels like? Press play on this full sample session and find out. Fair warning: you'll sweat.
Your instructor
Meet Coach Joe Barreto
Joe is an online coach and wellness professional with a passion for helping people build stronger bodies, healthier habits and more confidence. His style combines strength training, realistic nutrition, accountability and mindset support — a balanced approach that fits into real life.
Through Train & Transform, Joe's goal is simple: help you challenge yourself, build momentum, and prove what you're capable of in just 4 weeks.
Proof, not promises
What people said about Joe's last challenge
Straight from members of Project Strong — Joe's previous challenge cohort.
So much stronger and mindset open to heavier weights. Lost kg and fat and feeling firmer all round.
Project Strong memberMy biggest win was proving to myself that I can stay consistent and push past limits — realising strength wasn't just physical, it was mental.
Project Strong memberI could only ever lift 5–6kg. Now 10kg is my go-to.
Project Strong memberCoach Joe turns hard work into a habit and challenges into victories. He isn't just a coach — he's the heartbeat of the challenge!
Project Strong memberKeep it simple
All the equipment you'll need
- Yoga / exercise mat
- Dumbbells — light, medium & heavy
- Resistance / booty bands (fabric preferred)
- Bench or sturdy chair
- Optional: kettlebell, skipping rope
Not sure which weights to use, or why we prefer fabric bands? The challenge eBook covers it all.
Choose your pass
Two ways in. One outcome: a stronger, fitter you.
Joe & Co Club Member
Once-off, members only
- ✓Full 4-week Train & Transform challenge
- ✓4×45-min live sessions per week
- ✓Community WhatsApp group + eBook
- ✓Your existing Club access continues
Once-off Pass
No membership required
- ✓Full 4-week Train & Transform challenge
- ✓4×45-min live sessions per week
- ✓Community WhatsApp group + eBook
- ✓Full Joe & Co app access for the challenge
27 July – 23 August 2026
Four weeks from now, you'll wish you started today
Join hundreds of others who've trained with Joe. We guarantee you'll work hard, get stronger and fitter — and have fun doing it.